It's me, Greta, your beloved cult classic. You know me as the t-shirt with a distinctive rib structure that was born in 1951. My character is still the same, but today you get me interpreted in a contemporary way. This is how I inspire you with my sustainability: my traditional double rib is now made from 100% fine organic cotton. Skin-friendly and resource-saving. I'm not any piece of clothing - I'm a cult classic.