The company saw its insolvency as a once-in-a-lifetime chance to reposition itself and make a credible and successful fresh start.
Exploiting this opportunity, the brand was relaunched and SCHIESSER quickly turned the corner, with renewed success leading to acquisition by the global underwear and hosiery group Delta Galil Industries. All the creditors’ claims arising from the insolvency were settled in full.
SCHIESSER is continuing to grow, achieving one of the best results in its history in 2014 with steady net sales growth in the high single-digit range. Its successful multi-channel strategy (own stores, specialist retail, e-commerce), new, profitable licences (Marc O‘Polo and Lacoste) and an expanded product portfolio (polo shirts, shirts, bed linen, towels, socks) are ensuring that the company’s development remains firmly focused on growth and on the future.